There's a saying in software development: Ship it! It means let's get this done and out of the door.
The approach that is in vogue right now is "always be shipping" small, discrete changes at a high frequency. This has many benefits but the one that can be overlooked since it's hard to quantify is: the "fun" factor.
It's cool to see something take shape, get some legs, earn some stripes, etc. You get real feedback and can make real changes since the application is doing real work.
This approach is helpful in other areas of life as well. Today I want to share how my wife, Brittany, and I shipped MamaBearMarks.com in less than an hour.
See, Brittany is a phenomenal hand-letter-er (?) / calligrapher and is always writing beautiful notes and leaving them all around our apartment. But there was an outlet missing to share these with those outside of close friends and family. MamaBearMarks.com is that gap.
60 min timer - Go!
We setup this eCommerce site in less than 60 minutes. It was fun to just tackle it and get it shipped!
Here's how we did it.
1) Purchase Domain - Namecheap.com
We also setup email for the new domain using Namecheap. It was a two month free trial and then $12 / year. In all $20 / year for a domain and email - not bad.
2) Purchase Telephone Number - Twilio
We wanted to have a number people can call and put on site / app registrations and avoid using one of our numbers.
3) Accept Payments - Stripe
We needed a way to accept money on the site (and locally) so we used the industry leader: Stripe.com
4) Setup Shop - BigCartel
Lastly, we needed a place to sell the goods which in this case are greeting cards (to start). We chose BigCartel.com because they offer a free tier if you have less than 5 products. Perfect.
We took some photos, tweaked the theme a little, and then launched. Very straightforward.
Well, not yet but in less than an hour and for around $35/year we have a working eCommerce site.
Most importantly, we shipped it and orders have been placed! This allows us to get feedback and make the needed improvements as we go.
This was the easy part because the hard part is making the cards which I'm no good at. I guess this is where it pays to be a team and work with your strengths.
If you need greeting cards, please check out MamaBearMarks.com - Brittany can hook you up!
But, if you need help with launching a website or eCommerce store, you can reach out to me - josh at jbaustin dot com (I type that way so bots do not know it's an email address. Sneaky....)